TASTE wins Batch Organics brief!
TASTE PR has been appointed by Batch Organics, a frozen smoothie and breakfast delivery service, to support the launch of its flash-frozen subscription model product.
No stranger to healthy food brands, TASTE adds Batch Organics to its portfolio alongside Bioglan Superfoods, Indie Bay Snacks and subscription snack pioneers, graze, which TASTE supported in its successful launch into retail and beyond.
By creating a strong influencer campaign, TASTE will cook up a storm for Batch Organics and their flash frozen frozen smoothies and breakfast bowls. The influencer activity will create a patchwork of social proof for customers doing online diligence of Batch Organics ahead of purchase, as part of a broad strategy to maximise the number of customer acquisitions.
TASTE Founder and Managing Partner, Amy Thorne, said of the partnership: “Batch Organics are tearing up the rule book when it comes to frozen food and making the freezer aisle cool again.
Our strategy will establish credibility around the Batch Organics and their nutritiously creative products by creating a trend around flash-frozen foods and the brands’ central, stylish asset - the cup. We are delighted to be part of the Batch Organics journey, and are excited for what’s to come!”
Batch Organics Founder, Charles Owen, said of the partnership: “We were really impressed by TASTE’s response to our brief and understanding of how to tackle our communications challenge - we’re excited to start work and deliver some great results.”
For more information about Batch Organics #FreezerFresh at www.batch-organics.com.