Barbie in Bon Appetit

Pink (Pantone 219 to be precise...) ice creams, candy covered cans, and pastas are the antithesis of the honest, ingredient and health focused food and drink trends of the past few years.

While she’s been an icon, Barbie the brand did not carry the cool cachet that it does right now. Under the masterful pen of Greta Gerwig and the artful casting of Margot Robbie, Barbie is entering a new era - and she’s everywhere.

Absolutely unmissable, it’s a masterclass in turning a brand narrative inside out, upside down and on its head - Mattel mania has hit the streets, the shelves and all places in between. I for one can't wait to see the film - see you in the cinema!