Gordon's I'm Over Valentine's

Gordon’s Pink ignited a pink gin boom, but with competition now fierce, how does the brand stay relevant to today’s troop of millennial females?

Love is fleeting, friendship is forever. 66% of young women are opting out of Valentine's Day completely.

In the words of Beyonce, ‘Girls, we run this mutha!’. Enter Palentine’s Day: a celebration of your gals and pals, where the focus is on fun and maxing out on the love you have for you ride-or-dies.

It’s that time of year to celebrate all things love and there’s no love quite like that between you and your gang. To help you celebrate in true Palentines style, Gordon’s Pink has teamed up with treating icons, Doughnut Time to create limited edition ‘Share The Love’ doughnut decorating kits, including everything you need for the perfect night in. Available online & in store - get yours before they’re gone.