Making food and drink brands
delicious in culture.
We’re TASTE, a food and drink PR and marketing agency based in London.
We know the power that food and drink has in shaping consumers’ lives, whether that’s creating a lifestyle trend or becoming a staple on the nation’s shopping list. And, we use our understanding of how what we eat and drink intersects with popular culture to create appetite for brands.
We win kudos with
the juiciest stories.
Brought to life with
we do it
We dive into
All brands face challenges. Whether it's flagging sales or creating awareness in a new category, the process starts with truly understanding the cultural nuances that influence our target audience's worldview. We immerse ourselves in the macro-trends of society, as well as the micro-moments in their digital spaces, to genuinely understand their daily lives, fears, joys, and habits.
We carve out
the brand’s territory.
With insights in hand, we distil our findings into core territories that align with the brand's mission, address the specific challenge at hand, and resonate with the audience's behaviour. These territories are crucial as they provide a solid foundation for discussions, brainstorming, and alignment with our brand teams.
Understanding 'why' a cultural element resonates is key. Before venturing into a cultural territory, it's vital to question.
Should we? Is it in line with the brand's ethos? Can we? Are the resources and backup plan in place? Will we? Can we genuinely commit for the long haul? Being true and authentic when engaging in a cultural dialogue is non-negotiable.
While developing channel strategies and considering budgets, it's essential not to lose sight of the brand's superfans. These dedicated followers and advocates provide a unique cultural currency, making brands more relatable and authentic in their communities.
agile and ready.
Being culturally relevant doesn't follow a set formula. It's essential to understand the evolving cultural currents and the brand's unique place within them. Flexibility is key. Always have a backup plan, be ready to pivot, and continue the conversation even when it moves outside the expected boundaries.