Onken Feed Your Inner Happiness

In a declining category and crowded out on the shelf, Onken needed to find a way to resonate with shoppers.

As the nation becomes increasingly stressed and anxious, shoppers are looking for more and more ways to escape the gloom and doom.

Laughter is proven to be the best medicine, and, in the social media age, comedy is booming. How might we tap into this trend and get the nation laughing with Onken?

It’s official. 8:15 am is the most stressful time of the day. To help you smile through the morning chaos, Onken has teamed up with TV funny man Paddy McGuinness to come up with some laugh out loud tips to feed your inner happiness.