Soylent Filling the Food Void

For most people, a ready-to-drink meal sounds like a diet plan. How could cult U.S. innovation, Soylent, generate an appetite with Brits as it launched in the UK? 

There are some people who are so dedicated to what they love that they do it to the detriment of their well being. These individuals fall into an unhealthy 'food void'.   

Find the overachievers and show them that Soylent is the 'at-the-desk' solution that fills the void while they get sh*t done. 

Being committed to your passion comes at a cost, gamers, students and techies are 50% more likely to have health issues owing to poor nutrition. Now you can fill those ‘food voids’ in an instant. Introducing, Soylent.