Thinking
Foodies in the jungle...
Seeing Fred Sirieix and Grace Dent on the "I'm a Celebrity" line-up feels like a game-changer for F&D comms.
The news signals an exciting shift in how we view food and drink talent as part of wider culture. 🍴
We’ve seen big chefs appear previously, but to have a front-of-house and food critic on the bill feels different. It's refreshing to see two industry stars getting a bigger platform within popular culture, expanding their brands and bringing more opportunities for others in similar positions to follow.
