What's next for brands vs. own-label?

“We know the ‘lipstick effect’ is well documented when times get tough,” says Amy Thorne, founder and managing partner of food marketing agency Taste.

“In food and drink, people gravitate towards the indulgent treats and luxury products they can afford and might serve as a substitute for expensive meals out. This shift allows brands in this space to communicate their ability to become a part of that treating repertoire – especially ingredients, chocolates, spirits and premium fresh foods,” she adds.

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