Thinking
The Countdown is On...
Love it or loathe it, the countdown to Christmas has begun, which begs the question: 'What food and drink items will top the charts this year?'
As the Halloween treats are packed away, the sleigh bells start to ring! 🎅🛷🎄
Love it or loathe it, the countdown to Christmas has begun, which begs the question: 'What food and drink items will top the charts this year?'
Cecelia Nowell’s excellent article in The Guardian describes the TV food effect perfectly -where sales of certain ingredients, gadgets and gizmos spike after recommendations from famous culinary faces. It’s an effect that is particularly potent around Christmas time, when more home cooks seek extra-special inspiration for their hosting.
Remember when Jamie Oliver sent us all dashing for pomegranates (Morrisons started selling wonky ones to meet demand)? Or when Nigella gave us permission to use ready-to-roll? Let's not forget the Delia effect when her 2009 Christmas cake recipe saw candied chestnuts sell out everywhere.
So, as we hurtle towards Christmas, what will be this year's must-have kitchen gadget or ingredient?
