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‘Making lick-the-screen delicious ideas’

TASTE is shortlisted for the 2018 PRCA Digital Awards

TASTE is delighted to announce that we’ve made the shortlist for the ‘Best Use of Social Influencers in a Campaign’ category in the PRCA’s Annual Digital Awards.

The campaign in question is Bailey’s #TreatUp, featuring the Treat Collective: a group of incredible food and drink creators tasked with a simple brief: use Baileys to make ‘lick-the-screen-delicious’ content that gets people talking.

The content was shot in an innovative, collaborative live creative session and the assets were then exploded out in an integrated communications campaign that saw one video become Bailey’s most popular piece of content for the whole year.

The winners of the PRCA Digital Awards 2018 will be announced on Thursday 5th April, and judged by some of the biggest names from the worlds of digital leadership, communications and journalism, who truly recognise leading-edge PR and communications work. We’ve got all our fingers and toes crossed for a win!

Who’s who in ’The Treat Collective’? Brilliant Baker, Lily Vanilli, Gelato Maker, Sophia Brothers, Chocolatier & Pâtissier, Lucie Bennett, Barista, Celeste Wong and Mixologist, Missy Flynn.