The objective:

To inspire the next generation to eat less meat!

The story:

70% of kids want more vegan and veggie options for their school lunches so Linda McCartney Foods stepped in and turned a whole school veggie for #NationalVegetarianWeek

How we did it:

Trinity Primary School in Lewisham, Cook School and LMF teamed up with vegan pioneers BOSH! to give inspiring cooking demos and teach the kids how easy it is to make delicious, vegetarian food. 

Results:

The likes of the Evening Standard, The Sun and The Daily Star picked up the story - and, more importantly, over 300 delighted kids took Linda’s home with them.