The objective:

To get people to think about graze as a ‘tasty’ brand, not simply a ‘healthy’ one.

The story:

We teamed graze up with top chef, Simon Rogan, to create the world’s tastiest snack box. Four exclusive, gourmet snacks - including crispy chicken skin, lobster puff and air-dried truffle - all handmade at Fera. Want to get your hands on one? Enter the online ballot and share your feedback.

How we did it:

TASTE worked with graze’s brand team to create a 360 degree plan of newsworthy stories, recipes, influencer events, seeding and owned content. 

Results:

33,000 people signed up to the ballot in one week. And the foodie media and influencers sat up and started talking about graze for the first time.