The objective:

To get people to think about graze as a ‘tasty’ brand, not simply a ‘healthy’ one.

The story:

We teamed graze up with top chef, Simon Rogan, to create the world’s tastiest snack box. Four exclusive, gourmet snacks - including crispy chicken skin, lobster puff and air-dried truffle - all handmade at Fera. Want to get your hands on one? Enter the online ballot and share your feedback.

How we did it:

TASTE worked with graze’s brand team to create a 360 degree plan of newsworthy stories, recipes, influencer events, seeding and owned content. 


33,000 people signed up to the ballot in one week. And the foodie media and influencers sat up and started talking about graze for the first time.