Drive unprecedented appetite and awareness for a brand new innovation: ‘free-from’ Baileys.
Finally! Now free-from and vegan treat-seekers can try the ultimate indulgence - Baileys Almande.
How we did it:
TASTE implemented a three pronged approach
An exclusive preview of highly targeted seeding and announcement to the free-from community
Free From Launch: Build anticipation through highly targeted influencer and media outreach
MASS LAUNCH - capitalising on the existing buzz and excitement as a springboard for full distribution into mass retailers
Culminating in… The Baileys Almande Vegan Treat Stop where we ‘set free’ delicious, indulgent creations, that normally aren’t vegan-friendly, and served them up to the public for a limited time only.
Queues round the block!
50 key vegan and free from influencers engaged
X40 pieces of editorial in free-from print & online media
150 pieces of launch coverage to date, combined with availability of 11M+ including a slot on This Morning