The objective:

Going vegan in 2019 doesn’t mean you have to miss out on the ‘dirty food’ craze!

The story:

A hot dog is quite possibly THE most iconic junk food and who better to take it vegan than Britain's OG veggie sausage connoisseurs, Linda McCartney Foods and plant based expert and influencer, Gaz Oakley?

How we did it:

Linda McCartney’s and Gaz teamed up to create delicious recipes that Gaz served up at student campuses and outdoor cinemas across the country!

Results:

Gaz served up over 500 hotdogs to hungry consumers which generated 257 brand mentioned across social, mass media and food and drink titles changing the way people think about veggie options!