The objective:

To make Nyetimber the most-talked-about sparkling wine this party season.

The story:

Put the sparkle into a very English Christmas.

How we did it:

A seasonal media relations programme to get Nyetimber on the lips of the key luxury, shopping and food & drink journalists and, in turn, on the pages of their gift guides and features.

Results:

More media mentions than any other ESW brand in the run up to Christmas. And, not to mention, record sales.