To make Nyetimber the most-talked-about sparkling wine this party season.
Put the sparkle into a very English Christmas.
How we did it:
A seasonal media relations programme to get Nyetimber on the lips of the key luxury, shopping and food & drink journalists and, in turn, on the pages of their gift guides and features.
More media mentions than any other ESW brand in the run up to Christmas. And, not to mention, record sales.