The objective:

To help Bear Nibbles earn mums’ trust.

The story:

Who better than mums themselves to show us how to make our kids #HappyByNature.

How we did it:

We gathered a group of mums and their cubs and gave them a platform to talk about what they want and need. Working hand-in-hand, we created content and ideas that got kids out and about and eating healthily.

Results:

An ever increasing squad of talented and motivated parent bloggers talking to a passionate and engaged community of around 150,000 mums all year round sharing their tips and tricks for introducing kids to nature.