TASTE wins purity drinks brief!
TASTE PR named as the retained consumer & trade PR agency of leading drinks manufacturer
9th May, 2017 - Consumer PR and marketing agency TASTE PR has been appointed by drinks company Purity to provide ongoing consumer and trade PR following a competitive pitch.
Purity has briefed TASTE PR to elevate its existing credentials and communicate a pipeline of exciting news across both its Firefly and JUICEBURST brands.
The Firefly brand launches a collaboration this month with renowned mixologist Mr Lyan to craft a new botanical blend called Superfly. With further innovation and development of the JUICEBURST range also on the horizon, the agency comes on board at an exciting time for Purity.Emma Billinge, Marketing Director at Purity Soft Drinks, said of the appointment:
"We were looking for an agency that could help us deliver strategic communications in a way that matched the energy of the Purity brand. We were really impressed with TASTE’s creativity, understanding of our brief and their passion and expertise within the world of food and drink.”